Sponsorship is the single most important success factor for any project implementation. But Sponsorship is not just one executive leader who signs the check and authorizes the launch of an initiative. It is also not a steering committee tasked with making strategic decisions along the way.

No matter what type of project you are implementing, a Change Agent's #1 priority must be to secure the sustained commitment of every manager and leader down and across the organization in every business or clinical area being impacted by the change. This cascade of active Sponsors is the key to achieving the business outcomes your Sponsors want.